Gendered Media The Journey to Gender Identity Essay

In a study done by The 4Th Estate, the results showed men are quoted around five times more than women in stories regarding women (Pesta 1). With media being so male centered, it is not surprising that often women become the target of sexual objectification in all realms of media. With the concept of â€Å"Sex Sells† still holding true, many advertising outlets have continued to fund ads with sexually focused content. Whether you are listening to the radio, reading your favorite magazine, or just window shopping in the mall you are being targeted by media’s gendered advertising. In 2008, Miley Cyrus posed for Vanity Fair magazine. Although the half nude pictures did not make the cover in the States, Italian Vogue featured then fifteen†¦show more content†¦The magazine cover reminded readers that sex will always be important. In particular, it reminds women that if they are not considered sexy by men, then there is something wrong with them. Media wants wo men to be sex objects; to have this double standard of slutty yet virginal. It also places stress on women both inside and outside their home. Young women are forced into achieving effortless perfection (Wood 201). They have to succeed in all aspects of their lives without any visible signs of struggle. While trying to be successful, their professional lives are also degraded due to pink-collar sexuality. This idea puts women in mediocre jobs that fit the stereotypical role of an overt feminine woman (Ouellette 228). Women are not only having to combat the opinions of those of their own gender but from the male gender as well. With this cover showing such a young girl, young men are now taught how they should want their women to be from a very young age. But just when you think it cannot get any easier for young women to succeed, media swoops in and offers us aid. They prompt us to consume products that will in turn boost our self-esteem and make us more attractive to the o pposite sex (Wood 280). My gender identity allows me to see the cover in a more liberal light than that of my conservative counterpart. I saw a young girl being taken advantage of by theShow MoreRelatedThe Separation Of The Human Experience Essay1590 Words   |  7 PagesSociety is quick to label, quick to decide who people are before they’ve gotten the chance to discover it for themselves. As soon as one is born, they are assigned a gender. â€Å"It’s a boy!† or â€Å"It’s a girl!†, they don’t make any other balloons or cards. The habit humans have of dividing things into twos applies not only to the world around them, but is at work intrinsically as well. As with many of such partitions, the separation of people into males and females runs very deep. 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